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The Tech Way Becomes Proud Partner of Georgia Tech Athletics

THE FLATS – The Tech Way, which assists Georgia Tech student-athletes in maximizing name, image and likeness opportunities, is now a proud partner of Georgia Tech athletics.

Launched in fall 2022, The Tech Way has already entered in agreements with nearly 100 Georgia Tech student-athletes, across various sports. The entity engages with individuals, businesses and monthly subscribers to fund NIL activities, including autograph signings, personal appearances and endorsements.

The Tech Way has several opportunities for fan engagement at the upcoming Georgia Tech White & Gold Game, presented by Georgia’s Own Credit Union, on Saturday, April 15 at Bobby Dodd Stadium. Highlighting its events, The Tech Way is sponsoring a postgame autograph session with Tech football student-athletes, beginning 30 minutes after the conclusion of the game. The hour-long autograph session is open to all fans in attendance.

Subscribers to The Tech Way will enjoy exclusive benefits at the White & Gold Game, including an invitation to watch the game with other subscribers in a premium seating area and an exclusive postgame visit with selected Georgia Tech assistant coaches.

“We’re excited to welcome The Tech Way as a proud partner of Georgia Tech athletics,” Tech director of athletics J Batt said. “NIL opportunities are an important element in the landscape of collegiate athletics, and The Tech Way has made tremendous progress in a short amount of time. Georgia Tech’s unique combination of athletic and academic excellence, our location in the heart of one of the world’s most dynamic cities and, now, the opportunity to maximize NIL opportunities creates a top-notch experience for our student-athletes.”

To learn more about The Tech Way’s mission to equip student-athletes with the tools and resources necessary to excel both during and beyond their time at Tech and how to become a subscriber, visit

Legends, which has managed corporate partnerships and multimedia rights for Georgia Tech athletics since 2021, facilitated the partnership with The Tech Way.

Alexander-Tharpe Fund

The Alexander-Tharpe Fund is the fundraising arm of Georgia Tech athletics, providing scholarship, operations and facilities support for Georgia Tech’s 400-plus student-athletes. Be a part of developing Georgia Tech’s Everyday Champions and helping the Yellow Jackets compete for championships at the highest levels of college athletics by supporting the Annual Athletic Scholarship Fund, which directly provides scholarships for Georgia Tech student-athletes. To learn more about supporting the Yellow Jackets, visit

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