THE FLATS – Nearly 34 million total viewers watched Georgia Tech football’s 10 Nielsen-rated television broadcasts in 2025, a 36% increase over the Yellow Jackets’ total viewership in 2024.
Georgia Tech’s 33.8 million viewers in Nielsen-rated broadcasts were the second-most in the Atlantic Coast Conference, behind only national runner-up Miami (Fla.). Another indication of the Yellow Jackets’ drawing power was their 10 selections to appear on Nielsen-rated networks (ABC, ESPN, ESPN2, ESPNU, The CW, FOX, NBC and CBS), which was also the second-most in the ACC (tied with conference runner-up Virginia, which drew 19.0 million viewers over its 10 appearances).
The Jackets’ total viewers far surpassed the 24.8 million that tuned in to their eight Nielsen-rated broadcasts in 2024, when Tech led the ACC in average viewership (3.10 million viewers per game).
Georgia Tech drew a whopping 17.4 million viewers over the final two games of the season – its regular-season finale versus archrival Georgia and its Pop-Tarts Bowl matchup versus BYU (8.7 million viewers apiece).
In addition to its strong viewership, Georgia Tech football also drew massive final numbers in terms of global earned media reach and ad equivalency value in 2025. The Yellow Jackets’ earned media reach (exposure that an entity receives through unpaid, third-party coverage) totaled 44.8 billion over their 13 games, which is more than five times Earth’s population. The earned media reach translated to $200.4 million ad equivalency value (what an entity would have to pay for advertising equivalent to what it received in earned media) for Tech.
Georgia Tech football’s earned media reach and ad equivalency value both doubled from 2024 to 2025. Furthermore, the Yellow Jackets’ ad equivalency value has multiplied more than 13 times from the $15 million they received in 2022.
The Yellow Jackets went 9-4 (tied for the 10th-most victories in Tech’s 133-season football history) and finished ranked No. 24 nationally in the US LBM coaches poll in 2025. The Jackets rose to as high as No. 7 in the national rankings and was ranked in the final 14 national polls of the season, which is their longest streak since GT was ranked in all 16 polls in 1999.
Tech also went 6-2 in Atlantic Coast Conference play, which was good for a tie for second place in the 17-team conference. The Yellow Jackets are the only ACC team that has finished in the top four of the conference standings each of the last three seasons.
Georgia Tech began winter workouts last week, with spring practices starting in March. The Yellow Jackets’ spring football schedule, including the date for April’s annual White and Gold Spring Game, will be announced in the near future.
2026 GEORGIA TECH FOOTBALL SEASON TICKETS
2026 Georgia Tech football season tickets are available now. The Yellow Jackets’ highly anticipated 2026 home schedule features all seven of their home games being played at Bobby Dodd Stadium at Hyundai Field, including premium non-conference showdowns versus Colorado and Tennessee.
To renew season tickets for 2026, click HERE.
To become a new season ticket member in 2026, click HERE.
Full Steam Ahead
Full Steam Ahead is a $500 million fundraising initiative to achieve Georgia Tech athletics’ goal of competing for championships at the highest level in the next era of intercollegiate athletics. The initiative will fund transformative projects for Tech athletics, including renovations of Bobby Dodd Stadium at Hyundai Field (the historic home of Georgia Tech football), the Zelnak Basketball Center (the practice and training facility for Tech basketball) and O’Keefe Gymnasium (the venerable home of Yellow Jackets volleyball), as well as additional projects and initiatives to further advance Georgia Tech athletics through program wide-operational support. All members of the Georgia Tech community are invited to visit atfund.org/FullSteamAhead for full details and renderings of the renovation projects, as well as to learn about opportunities to contribute online.
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