Aug. 12, 2003
John T. Zarzycki, a former Marketing Director for the Atlanta Committee for the Olympic Games, has joined the Georgia Tech Athletic Association staff as Director of Marketing and Sales.
Zarzycki worked on the marketing efforts for the 1996 Centennial Olympic Games from 1993-96, developing and managing corporate sponsorship programs as well as licensing and merchandising initiatives. He packages and developed new properties, products and services, including the worldwide Olympic Ticket marketing program and the Official Pin Trading Program, in conjunction with sponsors.
He joins the Georgia Tech staff after three years as founder and managing director of The Oxford Group, an Atlanta sports marketing firm that provides brand marketing, business planning, revenue generation and contract review services for universities and sports franchise clientele.
Zarzycki’s brand building and sports marketing experience includes 11 years (1980-91) with Anheuser-Busch, Inc., during which time he dealt extensively with sponsorship programs with Major League Baseball, the National Football League and the National Hockey League. He also worked closely with numerous sports entities while working with BellSouth Mobility and Lykes, Incorporated.
Zarzycki earned a bachelor’s degree in business from C.W. Post Center-Long Island University in 1980. He and his wife, Kristen, have two children and reside in Marietta.