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Director of External Operations/NIL Liaison

Becca Bornhorst

Becca Bornhorst - Women's Basketball - Georgia Tech Yellow Jackets
Becca Bornhorst - Women's Basketball - Georgia Tech Yellow Jackets

Becca Bornhorst joined the Georgia Tech women’s basketball staff as the assistant director of external operations/NIL liaison in September 2022.

At Georgia Tech, Bornhorst will oversee the Buzzer Beaters program, alumni outreach and community service initiatives. She will also serve as the team’s NIL (name, image and likeness) liaison.

Bornhorst arrived on The Flats after serving as the assistant athletic director for women’s basketball at Xavier this past year. At Xavier, Bornhorst managed all team travel logistics, daily team schedules, community outreach and volunteer activities, and supervised graduate assistants. Additionally, she oversaw the team operating budget and served as the staff liaison with academics, alumni and donor relations, internal operations, compliance and marketing.

Prior to her stint at Xavier, Bornhorst spent three years at IUPUI as the director of women’s basketball operations and creative services from 2018-21. During her time at IUPUI, she managed the team operating budget, travel, adidas allotment, student managers and community outreach. She served as the liaison with several departments including academics, compliance, facilities and alumni. Additionally, Bornhorst oversaw the team’s social media and branding efforts.

Before transitioning to the administrative side of women’s basketball, Bornhorst was a graduate assistant at Texas Tech (2017-18) and assistant women’s basketball coach at Taylor University (2015-2016) before serving as the interim head coach from 2016-17.

A four-year women’s basketball letterwinner at Butler (2009-13), Bornhorst was a team captain and an Atlantic 10 Academic Honor Roll recipient, as well as a three-time Horizon League Academic Honor Roll member. She graduated from Butler with a bachelor’s degree in journalism in 2013 before earning a master’s of sport management from Texas Tech in 2019.

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