Open mobile menu

"Together We Swarm" Campaign Finalist for OAAG Contest

Sept. 25, 2014

  
THE FLATS –
As a part of a multimedia marketing campaign, Georgia Tech’s “Together We Swarm” billboard advertising initiative throughout Atlanta is one of three finalists for the 2014 Outdoor Advertising Association of Georgia (OAAG) Creative Contest.

The winner will be announced Oct. 22 at the end of the OAAG Annual Meeting.

The “Together We Swarm” theme was developed by the Georgia Tech Athletics Marketing team, as a way to strengthen the Yellow Jackets brand within the city of Atlanta.

“The ‘Together We Swarm’ campaign was established to create a sense of unity and pride amongst our teams, students, fans, and the entire Georgia Tech community to create a ‘One GT’ mentality,” said Lauren Scherer, Director of Marketing, Promotions & Spirit at Georgia Tech. “We’re extremely happy with how CBS Outdoor conveyed our message while created some `buzz’ around Atlanta.”

For more than 50 years, the OAAG has been working to represent the interests of the outdoor advertising industry before local governments, at the regulatory level, and in the Georgia Legislature. For more info, visit www.oaag.net.

For the latest information on the Georgia Tech Yellow Jackets, follow us on Twitter (@GTAthletics), Facebook (facebook.com/GTAthletics), and Instagram (@GTAthletics) or visit us at www.ramblinwreck.com.

RELATED HEADLINES

Football First Saturday on The Flats set for July 27

Autographs, fun for the whole family awaits at Bobby Dodd Stadium at Hyundai Field

First Saturday on The Flats set for July 27
Football Georgia Tech Takeover Set for Tuesday on ACC Network

Relive the Yellow Jackets’ top moments of 2023-24 all day on ACCN

Georgia Tech Takeover Set for Tuesday on ACC Network
Football Paul Johnson: Hall of Fame Class of 2024

Saluting Hall of Fame football coach Paul Johnson, Georgia Tech Hall of Fame Class of 2024

Paul Johnson: Hall of Fame Class of 2024
Partner of Georgia Tech Yellow Jackets Legends Partner of Georgia Tech Yellow Jackets Partner of Georgia Tech Yellow Jackets Partner of Georgia Tech Yellow Jackets