Aug. 23, 2017
THE FLATS – Veteran collegiate athletics administrator Ayo Taylor-Dixon will join Georgia Tech athletics’ executive staff as senior associate athletics director for external operations, director of athletics Todd Stansbury announced on Wednesday.
Taylor-Dixon brings 15 years of experience as an administrator to Georgia Tech from the University of Minnesota, where he has served as senior associate A.D. for fan engagement since March 2016. At Minnesota, he oversaw the Golden Gophers’ marketing, gameday experience/season ticket member surveys, gameday customer service and licensing operations.
He also currently serves as president of the National Association of Collegiate Marketing Administrators (NACMA), a role that he will hold through the 2017-18 academic year.
“Ayo is a respected and experienced administrator and we’re thrilled to have him join our team,” Stansbury said. “He brings a wealth of knowledge to The Flats, not only from his 15 years as an administrator, but also as a former student-athlete. He also has a long track record of successfully marketing college athletics in large urban markets like the Tampa Bay region and the Twin Cities of Minneapolis-St. Paul. Our student-athletes and fans will benefit greatly from Ayo’s talent and vision.”
Prior to his 17 months at Minnesota, Taylor-Dixon served on the administrative staffs at Northern Colorado (senior associate athletics director — 2014-16), USF (senior associate athletics director — 2006-14) and Evansville (assistant athletics director — 2002-06). In addition to his extensive background overseeing marketing and promotions, ticket sales and operations, licensing, branding, sponsorships, broadcasting and communications, he has also served as a sport administrator.
“I’d like to thank Todd Stansbury for this opportunity. My family and I are excited to be a part of the Georgia Tech family and the Atlanta community,” Taylor-Dixon said. “It’s very evident that there is an incredible amount of momentum behind the Yellow Jackets right now. I can’t wait to get started, help keep the momentum rolling and be a part of implementing Todd’s vision in Atlanta and beyond.”
Taylor-Dixon was a member of the track and field team and the student-athlete advisory committee at Stephen F. Austin State University, where he earned bachelor’s (business administration — 2000) and master’s (interdisciplinary studies with emphases on business, communications and kinesiology — 2002) degrees.
He and his wife, Beth, have three children — Isabelle, Gracelynn and Ayo, Jr. — and are expecting their fourth child.