Jan. 13, 2017
THE FLATS – Former Georgia Tech football student-athlete Jeff Keisler will return to The Flats as associate athletics director for annual giving and engagement in the Alexander-Tharpe Fund. Keisler joins the Georgia Tech athletics administration on Tuesday, Jan. 17.
In his role, Keisler will be tasked with expanding Georgia Tech’s athletics donor base and generating new revenue through the development of innovative ideas and procedures.
“I am excited to welcome Jeff Keisler back to The Flats,” Georgia Tech director of athletics Todd Stansbury said. “Jeff has been a vital part of my administrative teams at UCF and Oregon State and I am confident that he will be an excellent addition to our staff here at Georgia Tech. His track record in revenue generation speaks for itself and, as an alumnus and former student-athlete, his knowledge of and passion for Tech make him a perfect fit for our team.”
Keisler, 54, was teammates with Stansbury at Georgia Tech and earned four letters as a wide receiver from 1980-83. After spending much of his professional career in sales at Massanutten Resort in Virginia and Snowbird Ski and Summer Resort in Utah, Keisler moved into athletics administration in 2013 as a member of Stansbury’s staff at the University of Central Florida.
As assistant A.D. for sales and service at UCF, Keisler was a member of the department’s leadership team responsible for revenue and donor accomplishments, helping grow the Golden Knights’ donor base by 22 percent (highest growth in UCF history), annual-fund revenue by 17 percent, football attendance by 22 percent and men’s basketball attendance by 17 percent. In recognition of his efforts, Keisler was named UCF athletics’ Employee of the Year in 2013.
In 2015, Keisler joined Stansbury at Oregon State as associate A.D. for sales and ticket services. At OSU, he led a team that increased football revenue by 25.6 percent in 2016, despite the Beavers coming off a 2-10 campaign the previous season. He also helped OSU achieve record revenue from men’s basketball, women’s basketball and baseball ticket sales. Additionally, he created a single-ticket donation model that resulted in a $100,000 increase in annual-fund revenue, developed a pricing model for “The Terrace,” an authentic Oregon-themed premium seating location that generated $300,000 in annual-fund and ticket revenue, and generated $632,000 in revenue through the implementation of a secondary marketing model.
“All I can say is WOW! I feel like it is the fall of 1980 and I am reporting for freshman football camp,” Keisler said. “I am honored and excited to have the opportunity to give back to the program that has been so good to my family and me. THWg!”
Keisler caught 30 passes for 475 yards and a touchdown in 33 games at wideout for the Yellow Jackets. The Gilbert, S.C. native graduated from Georgia Tech in 1992 with a degree in business management.