GTAA Hires Herbst-Lucke As Consultant

Oct. 3, 2011

ATLANTA — Georgia Tech Athletic Director Dan Radakovich announced that he has contracted with Stephanie Herbst-Lucke of Mark-It Communications of Atlanta to consult with the athletic department on ticket sales initiatives.

Herbst-Lucke has an MBA from the University of Wisconsin and 25 years of consumer products business experience with IBM, AT&T and others. She is the Principal of her own company, Mark-It. In addition to her business background, Herbst-Lucke was a five-time NCAA champion and is currently one of the top masters runners in the country. She has qualified for the 2012 Olympic Trials.

“We are excited about our new business relationship with Stephanie and Mark-It,” Radakovich said. “We expect this partnership to enhance our ticket sales and marketing in the Greater Atlanta area.”