Sept. 3, 2012
BLACKSBURG, Va. – In an effort to reenergize its look, while staying connected to its past, the Georgia Tech Yellow Jackets are unveiling cutting-edge football uniforms for the 2012 season, and showcasing them for the first time in front of a prime-time national television audience on Labor Day at Virginia Tech.
In conjunction with Georgia Tech’s official apparel sponsor, Russell Athletic®, the Yellow Jackets take the field against the Hokies in a brand new white uniform, and are also unveiling a white helmet with a gold GT logo. Monday night’s jersey is one of a number of different combinations available to the Jackets in 2012, which includes last year’s model.
The hexagonal pattern is the dominant design element of the jersey, and is carried into the look of the new white helmet. The hexagonal pattern has become synonymous with Georgia Tech, as the shape is considered the strongest geometric object and used by yellowjackets to build their nests.
The Georgia Tech football student-athletes got their very first look at the new design when they arrived at Lane Stadium this afternoon.
“Uniform design is a very hot topic among student-athletes,” said Athletic Director Dan Radakovich. “College football players today want to feel they have the most modern, cutting edge designs in which to perform. The key is to maintain a connection to our history and tradition while providing the apparel that attracts the very best student-athletes nationwide.”
“It was imperative the new uniforms paid homage to Georgia Tech’s past, but also made a statement with younger players and catalyzed a spirit of enthusiasm for the season ahead,” said Gary Barfield, executive vice president of Russell Brands, LLC. “The new designs incorporate historical elements of the Georgia Tech uniforms players and fans alike know and love. We worked closely with Coach Johnson, Dan Radakovich, and members of Georgia Tech’s support and equipment staff and administration to get feedback on the design elements they felt were critical.”
Beginning Monday night, fans have the opportunity to order replica jerseys online at RamblinWreck.com via Team Fan Shop, and jerseys will be available beginning Tuesday at the Barnes & Noble Georgia Tech Bookstore and at Tailgaters Alley locations in the Atlanta area.
Tech is bringing white helmets back to the Flats for the first time since 2006, but will keep the traditional gold helmet in the rotation for 2012.
In all, Tech will have three newly-designed jersey tops (white, gold and navy), two new pant styles (white and gold), and two different helmets (white and gold). Last year’s jersey design also remains in the rotation for 2012.
New custom Georgia Tech sublimation pattern on the neck front, sleeves and back insert
New custom stretch twill numbers that reduce jersey weight and provide a leaner fit as compared to standard fabric numbers
New custom sublimation number pattern and font featuring “GT navy” honeycomb
New “GT gold” banded edge offsets sublimation pattern for sharper contrast at stitch borders
Extreme Compression tight fit fabric minimizes grab capabilities by opponents
Lower mesh insert on front and back for ultimate breathability
New custom sublimation pattern on side inserts
Extreme Power fabric used throughout for lean fit; helps maintain proper pad position and gives pants a smooth look and feel
About GEORGIA TECH FOOTBALL
With four national championships, 40 bowl appearances and 10 conference titles to its credit, the Georgia Tech Football brand is one of the most-recognizable in college football. Georgia Tech is home to 17 college football Hall of Fame members and two of the greatest names in college football – John Heisman and Bobby Dodd – have walked the sidelines. The Yellow Jackets’ on-campus venue, Bobby Dodd Stadium at Historic Grant Field, has seen more wins by its home team than any other stadium in the history of college football.
About RUSSELL BRANDS, LLC
For more than 100 years, Russell Brands, LLC, has supplied America’s athletes and teams with the latest innovations to help them perform at their best and is a leading supplier of apparel and team uniforms at the high school, college and professional levels. Russell’s collegiate licensed products and athletic wear are broadly distributed and marketed through department stores, sports specialty stores, retail chains and college bookstores. For more information, please visit www.RussellAthletic.com.