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Georgia Tech Debuts New Russell Athletic Jersey Tonight

Jan. 5, 2010

FT. LAUDERDALE, Fla. — Georgia Tech will take the field tonight against Iowa in the 2010 FedEx Orange Bowl in a newly developed technical jersey. Russell Athletic, the official uniform provider of Georgia Tech Athletics, will launch the jersey, specifically designed for the Yellow Jackets, as they take center stage in the nationally televised match-up.

The newly engineered jersey, according to Russell, was inspired by head coach Paul Johnson’s high-powered spread option offense. The key technical features of the jersey include:

— Full compression fit which provides a component that makes pulling and grabbing the uniform by an opponent more difficult.

— 4-Way Stretch element which allows for comprehensive motion and doesn’t bind the athlete.

— Total Ventilation which helps disperse the athlete’s heat build up while cooling the body with a moisture management technology.

The design of the jersey includes a more fashion forward cut and style while continuing with Georgia Tech’s traditional, official colors: gold and white (with navy trim). One new design element is a new three stripe sleeve which will serve as the signature visual design representing a nod to the triple option.

“We are proud of everything Georgia Tech has accomplished this year. It seems fitting for Russell Athletic to provide the team with a special designed, technical jersey to commemorate their winning season and invitation to the 2010 Orange Bowl,” said Gary Barfield, Executive Vice President Russell Athletic. “This is a terrific opportunity for Russell Athletic to show our commitment to developing functional and innovative products that enhance an athlete’s performance.”

Following the launch of Georgia Tech’s exclusively designed jersey, Russell Athletic will begin development and production of the jersey for the 2010 football season. The new jersey will be available for all levels of play including collegiate and high school.

ABOUT RUSSELL ATHLETIC For more than 100 years, Russell Athletic, a division of Russell Brands, LLC, has supplied America’s athletes and teams with the latest innovations to help them perform at their best and is a leading supplier of team uniforms at the high school, college, and professional level. Russell Athletic activewear and college licensed products are broadly distributed and marketed through department stores, sports specialty stores, retail chains, and college bookstores. For more information, log onto Russell Athletic® is a trademark of Russell Brands, LLC.


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