Dec. 4, 2013
ATLANTA – The Aspire Group will continue to be the official outsourced ticket marketing, sales and service provider for Georgia Tech Athletics through 2016. The new extension includes a restructured Georgia Tech Fan Relationship Management Center, which will continue to engage new fans to the Flats with the additional responsibility of a dedicated Season Ticket Service staff focused on servicing the most avid Yellow Jacket fans.
With the extension, The Aspire Group and Georgia Tech Athletics have also enhanced their partnership through strategic consulting and research initiatives. The Aspire Group will annually work hand in hand with Georgia Tech Athletics on services ranging from fan research studies to yield management/house scaling analysis, which will enable the Institute to better cater to the needs of both fans of today and tomorrow.
“The Aspire Group has been a great partner to Georgia Tech Athletics the last four years. We’re now working to provide even greater service and benefits to our existing fans, while continuing to grow our base. Aspire has positioned themselves to best support our related outbound and inbound fan engagement needs, while also providing a new forward-thinking suite of marketing and analytics services,” stated Rick Thorpe, Associate AD of Sales & Fan Experience for Georgia Tech Athletics.
The Aspire Group’s partnership with Georgia Tech Athletics began in July 2009 with the first collegiate Fan Relationship Management Center (FRMC), and since then the Georgia Tech FRMC has connected with 300,000 Yellow Jacket fans and produced over $6.5 million in new ticket revenue for Georgia Tech Athletics.
“Being a former Letterwinner here at Tech, I know the feeling of playing in a packed Bobby Dodd Stadium. I’m thrilled to continue to lead the Fan Relationship Management Center, while working even closer with the Athletics staff to drive future sellouts, while providing our existing fans the best experience,” stated A.J. Smith, Director of Aspire’s Fan Relationship Management Center at Georgia Tech.