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Tech Football Names New Brand Manager

THE FLATS – Ian McFarland has been tabbed as Georgia Tech football’s new brand manager, head coach Geoff Collins announced on Thursday. McFarland comes to The Flats with significant experience in elevating the brand of major college football programs, including  Notre Dame and Atlantic Coast Conference rival Louisville.

In his role, McFarland will manage Georgia Tech football’s brand and promote the Yellow Jackets’ culture, primarily through the program’s various social media platforms.

McFarland comes to Tech from Louisville, where he spent the past year as a graphic designer in the Cardinals’ football recruiting office. Prior to that, he spent a year at Notre Dame as a football social media and design assistant for the Fighting Irish. In both roles, he worked directly with the programs’ recruiting directors to elevate the visual brand and awareness of their programs for current and future student-athletes and fans.

McFarland got his start in Division I football at his alma mater, North Texas, where he served as a student graphic designer for two years (2017-19). At UNT, he worked alongside Georgia Tech’s current running backs coach and offensive recruiting coordinator Tashard Choice.

“I’m really excited to bring Ian on in the role of our brand manager,” Collins said. “Elevating the brand of our program and our amazing student-athletes, while also embracing our location in the city of Atlanta, is so important to everything that we do, and I think Ian will do an outstanding job in this very important role.”

McFarland graduated from UNT with a bachelor of business administration degree in 2019 and is in the process of earning a master’s degree in sports administration from Louisville.

Georgia Tech is in the midst of offseason workouts, as it prepares for its spring practice season, which will begin next month. Dates for the Yellow Jackets’ spring season, including the annual spring game, will be announced in the near future.

Alexander-Tharpe Fund

The Alexander-Tharpe Fund is the fundraising arm of Georgia Tech athletics, providing scholarship, operations and facilities support for Georgia Tech’s 400-plus student-athletes. Be a part of developing Georgia Tech’s Everyday Champions and helping the Yellow Jackets compete for championships at the highest levels of college athletics by supporting the A-T Fund’s Annual Athletic Scholarship Fund, which directly provides scholarships for Georgia Tech student-athletes, and Athletics Initiative 2020, Georgia Tech athletics’ ongoing $125 million initiative to allow Tech to recruit the nation’s most elite student-athletes, build a better student-athlete once they arrive on The Flats and, ultimately, win! To learn more about supporting the Yellow Jackets, visit   

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