A member of Georgia Tech athletics’ staff since 2023, Reggie McIntyre was named executive associate athletics director and chief revenue officer at Georgia Tech in July 2026. He previously served as interim senior associate athletics director for marketing and fan experience after joining the Yellow Jackets as assistant athletics director for marketing and fan experience in May 2023.
As chief revenue officer, McIntyre oversees Georgia Tech Athletics’ comprehensive revenue strategy, leading the department’s efforts in ticket sales, ticket operations, data analytics, corporate partnerships, multimedia rights, third-party events, new business development and outside events, including concerts and other major entertainment programming. He also provides strategic oversight of key external partners, including Legends (multimedia rights), Proof of the Pudding and RevelXP (premium hospitality) and Sodexo (concessions). Working collaboratively across the athletics department, he drives sustainable revenue growth, enhances the fan experience and develops innovative business opportunities that support the long-term success of Georgia Tech Athletics.
Since arriving on The Flats, McIntyre has lead one of the most successful periods of growth in Georgia Tech athletics history. During the 2025-26 academic year, Georgia Tech Athletics set department records for revenue and surpassed its goal with 57 sellout events across multiple sports and special events. Football recorded its highest average home attendance since 2015 and increased ticket revenue by 14%, while baseball posted the highest attendance and ticket revenue in program history. Georgia Tech also became the only Atlantic Coast Conference program to average at least 85% venue capacity in football, volleyball, baseball and softball during the 2025-26 season.
McIntyre came to Georgia Tech after two years at Louisiana Tech, where he was promoted from assistant athletics director for brand engagement to associate athletics director for external relations. During his tenure, he helped increase revenue by 50% for football, 60% for men’s basketball, 40% for women’s basketball, 44% for baseball and 136% for softball while operating with a staff at just 60% capacity. He also served on the athletics director’s executive staff, led Louisiana Tech’s name, image and likeness program (THRIVE) and chaired the department’s diversity, equity and inclusion efforts.
Prior to Louisiana Tech, McIntyre spent five years at Wichita State, where he advanced from assistant director for marketing, game operations and community engagement to director of fan engagement before being promoted to director of marketing and fan engagement. Before Wichita State, he served as director of marketing and special events at Holy Cross, where he helped increase men’s basketball revenue by 14% and men’s ice hockey revenue by 29%.
McIntyre began his collegiate athletics career at Louisville, serving as a graduate assistant before being promoted to marketing associate. Throughout his career, he has contributed to the success of numerous NCAA championships in men’s basketball, women’s basketball, baseball, volleyball and ice hockey, as well as The Basketball Tournament (TBT) and the Kentucky Derby’s “Downs After Dark.”
An active leader within the National Association of Collegiate Marketing Administrators (NACMA), McIntyre has served as a mentor in the organization’s mentorship program and as a member of its brand management and revenue generation committees. His leadership experience also includes service on the Louisville Sport Administration Advisory Board, Wichita State’s President’s Diversity Council and Diversity and Inclusion Council and the Louisiana Tech Leadership Institute.
A native of Wilmington, N.C., McIntyre earned a bachelor’s degree in sport management from NC State in 2011 and a master’s degree in sport administration from Louisville in 2013. While at NC State, he served as a student marketing assistant for the Wolfpack’s wrestling, women’s basketball and men’s and women’s soccer programs and received the college of natural resources Community Service Award in 2011.
