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Matt Lanier
Director of Premium Sales and Gifts

Matt Lanier

Director of Premium Sales and Gifts

Alma Mater Kennesaw State, 2011
Matt Lanier

Biography

Matt Lanier joined the Alexander-Tharpe Fund as director of premium sales and gifts in 2019.

Lanier has been at Georgia Tech since 2012, serving in a number of roles within the athletics ticket office and the Aspire Group (GT athletics’ fan relationship management partners).

He started with Georgia Tech athletics in 2012 as as a sales consultant in the fan relations management center before being joining the Aspire Group as senior service and retention consultant in 2013. He went on to earn three promotions with Aspire — team leader for service and retention in 2014, manager of service and retention in 2016, and manager of premium seating and development in 2018 — before moving to the A-T Fund staff in 2019.

A Woodstock, Ga. native and lifelong Georgia Tech fan, Lanier graduated from Kennesaw State University in 2011. He and his wife, Laura, were married in December 2018.

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