The new ramblinwreck.com gives Georgia Tech athletics an improved platform to tell the story of its student-athletes and teams and strengthen the Tech brand. Features include enhanced video capabilities and a format optimized for mobile and tablet viewing.
“Within Georgia Tech athletics, we embrace our unique identity – and that includes our voice through digital and creative platforms” said Brad Malone, Georgia Tech athletics’ director of ideation. “Our partnership with WMT will allow us to be proactive with the latest technology trends, providing fans with the information they’re looking for and consume on a daily basis.”
In addition to the enhanced storytelling capabilities, ramblinwreck.com will remain the online source for all things pertaining to Georgia Tech athletics, including schedules, tickets, rosters and stats.
The Yellow Jackets’ new web provider, WMT, is a full-service agency specializing in digital marketing, software engineering and web development. WMT takes an individual approach to each client, demonstrating dedication to improve websites and increase online presence to create fluidity and consistency across online channels. Georgia Tech athletics and WMT have partnered for three years on various digital marketing and social media projects. Other college athletics websites powered by WMT include Arkansas, Clemson, Florida State and Ohio State.
“It’s truly inspiring for us to be able to work with such a unique brand with incredible heritage, history and traditions” said Andres Focil, WMT founder. “Our goal was to develop a digital platform through data-driven design that will resonate with Georgia Tech fans for years to come.”