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Georgia Tech and The Brandr Group Launch Group Licensing for Student-Athletes

by The Brandr Group

Atlanta – Georgia Tech Athletics and The Brandr Group (TBG) have established a group licensing agreement for Georgia Tech’s student-athletes. This partnership paves a pathway for the student-athletes to profit off their Name, Image and Likeness (NIL) through a variety of opportunities that will be co-branded with the school’s official trademarks and logos.

“As we move into the second year of NIL, we want to ensure that our student-athletes continue to have the ability to take advantage of a wide array of options,” Georgia Tech assistant A.D. for special projects Simit Shah said. “Group licensing creates new NIL opportunities, and we appreciate our partners in campus licensing working with us to craft this agreement with BrandR. We look forward to seeing our student-athletes benefit from this partnership.”

The collaboration with TBG allows for the collective use of student-athletes’ NIL in licensing and marketing programs, co-branded with Georgia Tech logos and marks. Student-athletes will have the option to voluntarily join a group licensing program. Participation in the program will not limit any student-athlete’s NIL rights in their individual licensing and marketing activities. Potential licensees interested in learning more should contact Kathleen Melvin at TBG.

TBG, a brand management, marketing and licensing agency, will manage and administer the program as well as develop licensing opportunities on behalf of the student-athletes. With decades of collective management experience for some of the world’s largest brands, TBG also manages the group rights program for the NFL, NBA and MLB players’ associations in the college space. Products that combine team logos and player names and numbers have accounted for a substantial portion of licensed sports merchandise sales at the professional level for decades, and this program opens the door for the same opportunities for collegiate student-athletes.

“Georgia Tech has a storied history of excellence in athletics, and we’re thrilled to be partnering on the development of profitable opportunities for their student-athletes,” said Dan Barrett, EVP, Regional and Local Partnerships at TBG. “Through this new agreement, student-athletes will be able to benefit from their NIL through co-branded opportunities across Georgia Tech’s merchandising and sponsorship portfolio. This will provide student-athletes with the ability to financially benefit from their NIL, while also creating new engagement opportunities for Yellow Jackets fans.”

About The Brandr Group

The Brandr Group (TBG) is a brand management, marketing and licensing agency powered by a team with decades of collective management experience for some of the world’s largest brands. TBG has emerged as the leading agency in group licensing programs, with rights to over 50 college athletic programs and their student athletes in the Name, Image and Likeness category including the biggest brands in college athletics. TBG partners with prominent brands, colleges, sponsors, corporate trademarks, athletes and events to cultivate, diversify and monetize intellectual property through professional brand management and licensing endeavors. For more information, please visit

About Georgia Tech Athletics

With 400-plus student-athletes across 17 varsity sports, Georgia Tech competes at the highest level of intercollegiate athletics as a member of NCAA Division I and the Atlantic Coast Conference (ACC), while also developing young people who will change the world. Georgia Tech has long been a leader in innovation in college athletics with the NCAA CHAMPS/Life Skills Program (known as the Total Person Program at GT), commitments to athletics scholarships until student-athletes graduate, and the use of virtual reality in recruiting among the many concepts that originated on The Flats. The Yellow Jackets have won five national championships during their illustrious history (four in football – 1917, 1928, 1952, and 1990; one in women’s tennis – 2007), appeared in two Final Fours in men’s basketball (1990 and 2004) and three College World Series in baseball (1994, 2002 and 2006). Combining world-class education with top-notch athletics, Georgia Tech has produced 86 Academic All-Americans. For more on Georgia Tech athletics, visit


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