Bailey White joined the Georgia Tech Athletic Association in March 2023 as director of marketing and fan experience. In her role, she oversees the marketing efforts for both men’s and women’s basketball and assists in marketing efforts for football.
White came to The Flats from USC Upstate, where she served as director of marketing and fan experience since Dec. 2021, overseeing all marketing efforts for the Spartan’s 13 sports.
White got her start in marketing as an undergraduate at the University of South Carolina. While with the Gamecocks, she spent three years as a marketing intern, serving as a secondary for women’s basketball and lead marketing contact for cross country and track and field. She also spent a year-and-a-half as the marketing graduate assistant for the Gamecocks (Sept. 2020-Dec. ’21), overseeing track and field, men’s and women’s tennis, swim and dive, softball and women’s soccer. Additionally, she also served as a secondary for men’s basketball and oversaw the internship program.
Prior to arriving on The Flats, Bailey held stints with the SEC Women’s Basketball Tournament, NCAA Women’s Basketball Championship, Duke’s Mayo Bowl Game, and USA Rugby.
White graduated from the University of South Carolina in 2020 with a bachelor of science in marketing, management and operations and earned her master’s degree in sport management from USC in 2022.
