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White Tabbed as Assistant A.D. for Marketing & Fan Experience

THE FLATS – Donielle White, who boasts experience as an NCAA student-athlete, coach and administrator, has joined Georgia Tech athletics’ staff as assistant athletics director for marketing and fan experience.

White comes to The Flats from the University of Cincinnati, where she served as director of marketing and fan experience since November 2019. In her role at Cincinnati, she oversaw the development and execution of marketing strategies and gameday presentation for the Bearcats’ nationally ranked football program, as well as their women’s basketball and baseball teams. She led a restructure of UC’s sales and marketing strategies for women’s basketball in 2019, which helped increase ticket sales by 70% and home attendance by 69%.

Prior to Cincinnati, White spent three-and-a-half years at Vanderbilt, first as assistant recruiting director for the Commodores’ football program (2016-17), then as the athletics department’s assistant director of marketing. At Vanderbilt, she led all on-field gameday presentation efforts for football and oversaw all in-venue marketing efforts for the Commodores’ women’s basketball, soccer and lacrosse programs.

A Cincinnati native, White was a four-year soccer student-athlete at Xavier (2007-10), where she played defense and midfield and was a two-time member of the Big East commissioner’s honor roll. She got her professional start in collegiate athletics at Valdosta State, where she served as a women’s soccer graduate assistant coach for two seasons (2014-15).

White is a member of the Women Leaders in College Sports. She served as staff liaison to the Black Student-Athlete Association and a member of the diversity subcommittee during her time at Cincinnati.

She earned a bachelor’s degree in middle childhood education from Xavier in 2011 and a master’s in higher education leadership from Valdosta State in 2016. She is currently pursuing an MBA from Cincinnati.


2021 Georgia Tech football season are on sale now. Starting at just $299 per seat, season tickets include reserved seats for all seven games on the Yellow Jackets’ 2021 home schedule, including “Mayhem at MBS” versus North Carolina on Sept. 25 at Mercedes-Benz Stadium and the return of “Clean, Old-Fashioned Hate” versus archrival Georgia on Nov. 27 at Bobby Dodd Stadium. For full 2021 Georgia Tech football season ticket information, visit

Single-game tickets will go on this summer. Click HERE to receive information and presale opportunities when they become available.

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The Alexander-Tharpe Fund is the fundraising arm of Georgia Tech athletics, providing scholarship, operations and facilities support for Georgia Tech’s 400-plus student-athletes. Be a part of developing Georgia Tech’s Everyday Champions and helping the Yellow Jackets compete for championships at the highest levels of college athletics by supporting the Support The Swarm Fund, which helps Georgia Tech athletics offset the significant financial challenges associated with Covid-19, and the Annual Athletic Scholarship Fund, which directly provides scholarships for Georgia Tech student-athletes. To learn more about supporting the Yellow Jackets, visit   

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