THE FLATS – Ludacris, one of the world’s most recognizable hip-hop artists and entertainers, will be the featured performer at Helluva Block Party Driven by Hyundai prior to Georgia Tech football’s regular-season finale versus archrival Georgia on Saturday, Nov. 25.
Chris “Ludacris” Bridges, who has sold more than 24 million albums worldwide, thanks to the blockbuster success of such singles as “Stand Up,” “Get Back,” “Southern Hospitality,” “Number One Spot,” “Money Maker” and “My Chick Bad,” is no stranger to the Georgia Tech-Georgia rivalry as an Atlanta resident and graduate of Atlanta’s Banneker High School. He will take the stage on North Avenue right in front of Tech Tower Lawn immediately following Yellow Jacket Alley, Georgia Tech football team’s gameday arrival at Bobby Dodd Stadium at Hyundai Field. Yellow Jacket Alley will take place at 5 p.m., two-and-a-half hours ahead of the 7:30 p.m. kickoff between the Jackets and Bulldogs.
Pregame concerts are FREE for all fans in attendance for the Georgia Tech-Georgia football game as part of Helluva Block Party Driven by Hyundai, which has transformed the Georgia Tech football pregame experience by bringing the excitement and pageantry of Tech football to one of the most visible and vibrant areas of campus and the city of Atlanta – North Avenue. A three-block stretch of North Avenue – from Techwood Drive/Centennial Olympic Park Drive to Tech Parkway/Luckie Street – is temporarily closed to traffic on gamedays to accommodate the activities.
Tickets for the 117th edition of Clean, Old-Fashioned Hate between the Yellow Jackets and Bulldogs remain on sale and can be purchased by clicking HERE.
Surrounded by some of Georgia Tech’s most iconic locations, including the south entrances to Bobby Dodd Stadium at Hyundai Field and Tech Tower Lawn, the timeline for Helluva Block Party includes:
7 A.M.
All on-campus parking areas open.
1:30 P.M. (6 HOURS PRIOR TO KICKOFF)
North Avenue closes to traffic from Techwood Drive/Centennial Olympic Park Drive to Tech Parkway/Luckie Street and setup for HBP begins.
1:30-2:30 P.M. (5-6 HOURS PRIOR TO KICKOFF)
Access to parking areas along North Avenue will be restricted for approximately one hour due to HBP setup.
3:30 P.M. (4 HOURS PRIOR TO KICKOFF)
Tailgating at Helluva Block Party begins! Tailgating options include:
- Full-service, turnkey tailgate packages on Tech Tower Lawn and in premium spaces along Yellow Jacket Alley, available for purchase through REVELxp. For more information and to purchase a turnkey tailgate package online, visit com/Georgia-Tech.
- A wide variety of food vendors that feature some of the best food and beverage that Atlanta has to offer, including Coca-Cola products and Helluvienna Lager and Ale of an Engineer from New Realm Brewing Co.
Tailgating activities feature fun for the whole family that was previously part of Wreckfest on Callaway Plaza, including interactive games and activities for fans of all ages.
5 P.M. (2 ½ HOURS PRIOR TO KICKOFF)
The Yellow Jackets’ arrival to Bobby Dodd Stadium at Hyundai Field – Yellow Jacket Alley – has a new home as a centerpiece of Helluva Block Party. Fans are encouraged to line the way along North Avenue between Cherry Street and Bobby Dodd Stadium’s Gate 1 to give the Jackets a raucous reception as they enter the stadium. The team’s buses arrive at the corner of North Avenue and Cherry Street and the team proceeds east on North Avenue before entering the stadium at Gate 1.
IMMEDIATELY FOLLOWING YELLOW JACKET ALLEY
As soon as the Jackets are inside the stadium, the attention turns to the Helluva Block Party stage for the pregame concert. On Nov. 25, Ludacris will entertain and energize fans before turning it over to Georgia Tech Marching Band for their traditional pregame show.
7 P.M. (30 MINUTES PRIOR TO KICKOFF)
Helluva Block Party shuts down to allow fans to be in their seats for Georgia Tech’s electrifying pregame activities and toe meets leather!
North Avenue reopens for postgame traffic beginning at the start of the third quarter.
For more information on Helluva Block Party, visit ramblinwreck.com/hbp, and for answers to frequently asked questions, visit ramblinwreck.com/hbp-faqs.
ABOUT LUDACRIS
The career of the multitalented CHRIS “LUDACRIS” BRIDGES can best be described as remarkable. As a recording artist, he has sold more than 24 million albums worldwide, thanks to the blockbuster success of such singles as “Stand Up,” “Get Back,” “Southern Hospitality,” “Number One Spot,” “Money Maker” and “My Chick Bad.” All of these records were accompanied by ingenious videos that demonstrated Bridges’ far-reaching imagination, and his willingness to stretch the boundaries of what rap videos should look and feel like.
With an unrivaled match of lyrical acumen, wit, and imagery, Ludacris has solidified himself as one of music’s premier entertainers. His versatility and artistic complexity also enabled him to make a seamless transition to acting, including the fan favorite role of “Tej” in Universal Pictures’ box office phenomenon Fast & Furious franchise where he was introduced for the first time in 2003 in 2 Fast 2 Furious. He will reprise his role of “Tej” for the seventh time in Fast X, which is set to release May 20, 2023.
His other notable feature film credits include Garry Marshall’s ensemble comedy New Year’s Eve, Ivan Reitman’s romantic comedy, No Strings Attached, Paul Higgin’s Crash which received an Academy Award for Best Picture in 2006 and Hustle & Flow which earned Bridges a SAG Award for Outstanding Performance by a Cast in a Motion Picture.
As a father of four girls, his latest ventures fittingly include launching his educational platform devoted to the enrichment of children called “KidNation”. In addition, Bridges created the animated series KARMA’S WORLD which launched in the Top 10 in 42 countries on Netflix, received two NAACP Award nominations and is already on its fourth season. The series for children ages 6-9 is a coming-of-age story about a young Black girl finding her voice and using it to change her world — originally inspired by Chris’s oldest daughter Karma and based on the interactive educational website of the same name created by Karma’s World Entertainment in 2009.
A consummate businessman, Ludacris is enjoying success outside of entertainment. One of his most successful ventures includes opening his long-anticipated restaurant “Chicken-n-Beer” at the Hartsfield-Jackson Atlanta Airport with a new location opening at LAX in 2023.
Bridge’s philanthropic efforts rival his entertainment accomplishments. He started The Ludacris Foundation in 2001 which focuses on helping the youth in his hometown of Atlanta and has partnered with No Kid Hungry and Feeding America.
Competitive Drive Initiative Turn 2
Looking to build on the success of last year’s Competitive Drive Initiative, Georgia Tech, the Georgia Tech Foundation and Georgia Tech athletics are partnering once again to launch Competitive Drive Initiative Turn 2. CDI Turn 2 has a goal of raising $2.5 million in new gifts to the Alexander-Tharpe Fund’s Athletic Scholarship Fund by Dec. 31, and Georgia Tech and the Georgia Tech Foundation will match eligible gifts to accelerate the impact for Tech athletics. Like last year, not only will gifts to CDI Turn 2 be matched, but so will the contributor’s benefits in the way of A-T Fund giving levels and priority points. To learn more and contribute online, visit atfund.org/turn2.
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