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Executive Associate AD / Executive Director of Development (Athletics)

Robby Poteat

Robby Poteat - - Georgia Tech Yellow Jackets
Robby Poteat - - Georgia Tech Yellow Jackets

Robby Poteat, a veteran fundraiser who has spent the past 14 years as an athletics administrator at the University of Dayton, has been named Georgia Tech’s executive associate athletics director for development and executive director of athletics development, Tech athletics and the Institute’s office of development announced on April 14, 2023.

Poteat oversaw Dayton athletics’ fundraising efforts for nearly eight years, first as associate athletics director from August 2015-July 2019, then as senior associate athletics director for external affairs and development from July 2019 until accepting his position at Georgia Tech. As Dayton’s chief fundraiser, he helped UD complete more than $100 million in capital projects. He also supervised multiple external units, which generated more than $3 million in corporate support with compound annual growth rates averaging 8-10% across sponsorship sales and advertising. Additionally, he assisted with premium seating sales and strategy for Dayton’s inventory of more than 300 club, loge and terrace seats and suites.

Administratively, he was the Flyers’ sport administrator for football, assisted with supervision of UD’s nationally prominent men’s basketball program and participated in relevant high-level coaching searches.

Poteat began his 14-year stint at Dayton as director of corporate relations from 2009-11. During his first two years on the job, UD’s annual sponsorship revenue saw a 41% increase. He was promoted to assistant athletics director in 2011, where he oversaw multiple external revenue streams, including corporate sponsorship, premium seating and suite sales, merchandising and media rights. He also assumed major gift responsibilities. He held the assistant A.D. position for four years before taking over the Flyers’ fundraising operations in ’15.

Prior to his arrival at Dayton, Poteat held roles at:

  • Speedway Motorsports Incorporated, where he assisted SMI’s national sales team with day-to-day execution of race weekend preparation at major NASCAR events including the Coca-Cola 500, Sprint Cup All-Star Race and Bank of America 500;
  • ISP Sports Properties (now Learfield)/Vanderbilt, where he assisted one of ISP’s most productive sales teams with day-to-day operations and revenue growth;
  • and the National Football League’s Tennessee Titans, where he served in a community relations role.

A four-year basketball letterwinner and two-year team captain at Guilford (N.C.) College, Poteat began his professional career in coaching, first as an assistant men’s basketball coach at his alma mater (2006-07), then as a graduate assistant in strength and conditioning at Belmont (2007-08).

The Hickory, N.C. native earned a bachelor’s degree in sport management from Guilford in 2007, a master’s degree in sport administration from Belmont in 2009, an MBA from Dayton in 2015 and a certificate in business analytics from Harvard in 2022.

Poteat and his wife, Lauren, who was a letterwinner in women’s lacrosse at Georgetown, have a son, Bode, and a daughter, Palmer. They are also parents to two yellow Labrador retrievers.

 

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