Phyllis LaBaw joined the Georgia Tech Athletic Association in April 2005 and served as the senior associate athletics director for student services until her retirement in May 2026. She oversaw academic services for all Georgia Tech student-athletes for an illustrious career.
Prior to Georgia Tech, she spent 11 years on the athletics staff at South Florida, where she served as associate A.D. for academic support and student-athlete development. LaBaw oversaw academic support services for more than 400 student-athletes in 18 NCAA-sponsored sports and was involved in numerous other administrative duties.
In 2000, she received the Lan Hewlett Award from the National Association of Academic Advisors for Athletics (N4A), recognizing outstanding service in academic advising and athletics administration.
LaBaw earned her bachelor’s degree in finance from USF in 1978 and later earned a second bachelor’s degree in psychology – also from USF – in 1990.
