Gina Gonzales, a former student-athlete with a decade of professional experience in NCAA Division I athletics, joined Georgia Tech as assistant athletics director for marketing and fan experience in September 2018.
Gonzales, a Michigan native who played basketball at Mount St. Joseph University in Cincinnati, came to The Flats after three years at the University of Georgia. She began at Georgia as assistant director of promotions in 2015 before being promoted to associate director of promotions a year later. At UGA, she was directly responsible for marketing and fan experience for men’s and women’s basketball. Under her leadership, Georgia experienced a 14-percent increase in men’s basketball season-ticket sales and a 25-percent lift on the women’s side.
Prior to coming to Georgia, Gonzales also served as assistant director of marketing at Drake University (2014-15) and athletics marketing associate at Missouri State University (2011-12). Her professional experience also includes two seasons as director of women’s basketball operations at the University of Wisconsin-Milwaukee (2012-14) and a season as a ballpark operations assistant for the Cincinnati Reds (2010).
She has won three national awards during the course of her career – NCAA Pack The House (2011-12) and NCAA Creative Challenge (2014 and 2015) – and also helped UWM claim the Horizon League Community Outreach Award in 2012-13.
Gonzales was a four-year letterwinner and three-year member of the Heartland Collegiate Athletic Conference all-academic team as a basketball student-athlete at Mount St. Joseph. She graduated from MSJ in 2011 with a bachelor’s degree in sport management/business. She earned a master’s in administrative studies/sport administration from Missouri State in 2013.
