Donielle White, who boasts experience as an NCAA student-athlete, coach and administrator, joined Georgia Tech athletics’ staff as assistant athletics director for marketing and fan experience in May 2021.
White came to The Flats from the University of Cincinnati, where she served as director of marketing and fan experience from November 2019-May 2021. In her role at Cincinnati, she oversaw the development and execution of marketing strategies and gameday presentation for the Bearcats’ nationally ranked football program, as well as their women’s basketball and baseball teams. She led a restructure of UC’s sales and marketing strategies for women’s basketball in 2019, which helped increase ticket sales by 70% and home attendance by 69%.
Prior to Cincinnati, White spent three-and-a-half years at Vanderbilt, first as assistant recruiting director for the Commodores’ football program (2016-17), then as the athletics department’s assistant director of marketing. At Vanderbilt, she led all on-field gameday presentation efforts for football and oversaw all in-venue marketing efforts for the Commodores’ women’s basketball, soccer and lacrosse programs.
A Cincinnati native, White was a four-year soccer student-athlete at Xavier (2007-10), where she played defense and midfield and was a two-time member of the Big East commissioner’s honor roll. She got her professional start in collegiate athletics at Valdosta State, where she served as a women’s soccer graduate assistant coach for two seasons (2014-15).
White is a member of the Women Leaders in College Sports. She served as staff liaison to the Black Student-Athlete Association and a member of the diversity subcommittee during her time at Cincinnati.
She earned a bachelor’s degree in middle childhood education from Xavier in 2011 and a master’s in higher education leadership from Valdosta State in 2016. She is currently pursuing an MBA from Cincinnati.
