Georgia Tech’s basketball teams now practice and train in a facility that looks brand new, thanks to a rebrand and refresh project that was completed and unveiled in the spring of 2020.
Planning for the renovation began in October 2019 with construction work beginning in February 2020. The newly rebranded Zelnak Center incorporates the Georgia Tech wordmarks, insignias of the Atlantic Coast Conference and Georgia Tech’s official athletic apparel sponsor, adidas, and also showcases the Atlanta skyline.
The Robert A. Anclien Strength and Conditioning Center also received a facelift, featuring the same branding elements.
With an eye toward helping Georgia Tech’s basketball teams with their practice scheduling and provide better resources for skill development, Tech originally erected the 20,000-square-foot basketball practice facility on a former parking lot in 2009. Ground was broken for the facility in April of that year, and the building opened in October.