Longtime basketball executive Chuck Terrell was named Georgia Tech’s executive director of basketball operations and player management in July 2025.
In the newly created role, Terrell oversees player management, including revenue-sharing strategy, for Tech’s men’s and women’s basketball programs. Additionally, he provides strategic leadership for the men’s basketball program in the areas of player evaluation, strategic planning, operations and overall administration of the program.
Terrell joined Georgia Tech after four seasons with the NBA’s Utah Jazz, where he served as vice president of basketball intelligence from 2021-25. In that role, he helped lead roster management strategy for both the Jazz and its G-League affiliate, the Salt Lake City Stars. He was also instrumental in pro, college and grassroots scouting, managed the scouting operations budget and contributed to integrated marketing and basketball strategy across the organization.
Before his time in the NBA, Terrell spent over a decade at Nike as a senior global basketball marketing executive (2007-20). He played a central role in growing the game of basketball worldwide, driving athlete brand development and grassroots expansion across North America, Europe and Asia. He was Nike’s lead marketing representative for NBA All-Star Kevin Durant and worked closely with elite athletes, coaches and federations to expand Nike’s presence and influence from youth leagues to pro circuits.
A native of Oakland, Calif., Terrell played college basketball at San Jose State and the University of the Pacific, earning all-Big West Conference honors in 1994. He went on to play professionally for six seasons in Australia, Mexico, Venezuela and Indonesia.
Terrell holds a bachelor’s degree in business marketing from the University of the Pacific.
