THE FLATS – Four-time Grammy Award nominee Mickey Guyton will be the featured performer at Helluva Block Party Driven by Hyundai prior to Georgia Tech football’s Family Weekend game versus Boston College on Oct. 21, Tech athletics announced on Oct. 4.
Guyton, who has earned Grammy nominations for Best Country Solo Performance (twice), Best Country Album and Best Country Song, will take the stage on North Avenue right in front of Tech Tower Lawn at 10 a.m., immediately following Yellow Jacket Alley, Georgia Tech football’s gameday arrival at Bobby Dodd Stadium at Hyundai Field.
Pregame concerts are FREE as part of Helluva Block Party driven by Hyundai, which has transformed the Georgia Tech football pregame experience by bringing the excitement and pageantry of Tech football to one of the most visible and vibrant areas of campus and the city of Atlanta – North Avenue. A three-block stretch of North Avenue – from Techwood Drive/Centennial Olympic Park Drive to Tech Parkway/Luckie Street – is temporarily closed to traffic on gamedays to accommodate the activities.
Surrounded by some of Georgia Tech’s most iconic locations, including the south entrances to Bobby Dodd Stadium at Hyundai Field and Tech Tower Lawn, the timeline for Helluva Block Party includes:
6 A.M. (6 HOURS PRIOR TO KICKOFF)
North Avenue closes to traffic from Techwood Drive/Centennial Olympic Park Drive to Tech Parkway/Luckie Street and setup for HBP begins.
7 A.M. (5 HOURS PRIOR TO KICKOFF)
Parking lots open.
8 A.M. (4 HOURS PRIOR TO KICKOFF)
Tailgating at Helluva Block Party begins! Tailgating options include:
- Full-service, turnkey tailgate packages on Tech Tower Lawn and in premium spaces allow Yellow Jacket Alley, available for purchase through REVELxp. For more information and to purchase a turnkey tailgate package online, visit com/Georgia-Tech.
- A wide variety of food vendors that feature some of the best food and beverage that Atlanta has to offer, including Coca-Cola products and Helluvienna Lager and Ale of an Engineer from New Realm Brewing Co.
Tailgating activities feature fun for the whole family that was previously part of Wreckfest on Callaway Plaza, including interactive games and activities for fans of all ages.
9:30 A.M. (2 ½ HOURS PRIOR TO KICKOFF)
The Yellow Jackets’ arrival to Bobby Dodd Stadium at Hyundai Field – Yellow Jacket Alley – has a new home as a centerpiece of Helluva Block Party. Fans are encouraged to line the way along North Avenue between Cherry Street and Bobby Dodd Stadium’s Gate 1 to give the Jackets a raucous reception as they enter the stadium. The team’s buses arrive at the corner of North Avenue and Cherry Street and the team proceeds east on North Avenue before entering the stadium at Gate 1.
10 A.M. (IMMEDIATELY FOLLOWING YELLOW JACKET ALLEY)
As soon as the Jackets are inside the stadium, the attention turns to the Helluva Block Party stage for the pregame concert. For the Oct. 21 contest versus Boston College, Mickey Guyton will entertain and energize fans before turning it over to Georgia Tech Marching Band for their traditional pregame show. Additional artists will be announced throughout the fall.
11:30 A.M. (30 MINUTES PRIOR TO KICKOFF)
Helluva Block Party shuts down to allow fans to be in their seats for Georgia Tech’s electrifying pregame activities and toe meets leather at noon!
North Avenue reopens for postgame traffic beginning at the start of the third quarter.
Helluva Block Party is FREE to all fans attending the game. For more information, visit ramblinwreck.com/hbp, and for answers to frequently asked questions, visit ramblinwreck.com/hbp-faqs.
Tickets for the game are on sale now and can be purchased by clicking HERE.
ABOUT MICKEY GUYTON
Mickey Guyton was born in Arlington, Texas, and began singing in church at a young age. She was drawn to a variety of artists with big voices, including Dolly Parton, CeCe Winans, Whitney Houston and Leann Rimes. After signing to Capitol Records Nashville, Mickey’s first appearance was an all-star concert at the White House, captured by PBS. In 2015, she released her self-titled EP featuring her debut single, “Better Than You Left Me.”
The following year, she was nominated for her first Academy of Country Music Award for New Female Vocalist. Mickey returned to the ACM Awards in 2019, performing “I’m Standing With You” from the “Breakthrough” soundtrack alongside Chrissy Metz, Carrie Underwood, Lauren Alaina and Maddie & Tae. In 2020, Mickey performed her first solo ACM Awards performance of “What Are You Gonna Tell Her?” with labelmate Keith Urban’s accompaniment on piano. The performance, which Hits called “A Whitney Houston/Beyonce’ power-vocal rendition of the glass-ceiling reckoning” was named one of the best performances of the night.
In 2021, Mickey released her EP, Bridges, which included “What Are You Gonna Tell Her?,” hailed by Variety as “Country Music’s Song of the Year,” as well as “Black Like Me,” a song Mickey co-wrote in March 2019 at a cross-genre writing camp. Due to demand, “Black Like Me” was released in June 2020 and named one of the top 10 songs of 2020 by NPR, Billboard and The Associated Press.
Mickey made history as the first Black female solo artist to earn a Grammy nomination in a country category (Best Country Solo Performance) for “Black Like Me,” which she performed as part of the awards ceremony in 2021. In addition, Mickey was a co-host alongside Keith Urban for the 56th Academy of Country Music Awards on CBS in 2021.
On September 24, 2021, Mickey released her album, Remember The Name, which earned her 2022 Grammy nominations for Best Country Album, Best Country Song and Best Country Solo Performance for the single, “Remember Her Name.”
Alexander-Tharpe Fund
The Alexander-Tharpe Fund is the fundraising arm of Georgia Tech athletics, providing scholarship, operations and facilities support for Georgia Tech’s 400-plus student-athletes. Be a part of developing Georgia Tech’s Everyday Champions and helping the Yellow Jackets compete for championships at the highest levels of college athletics by supporting the Annual Athletic Scholarship Fund, which directly provides scholarships for Georgia Tech student-athletes. To learn more about supporting the Yellow Jackets, visit atfund.org.
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