THE FLATS – Multiplatinum recording artist MAX will be the featured performer at Helluva Block Party Driven by Hyundai prior to Saturday’s homecoming game versus North Carolina, Georgia Tech athletics announced on Monday.
MAX, who has been labeled a “Young Pop God” by GQ, a “top pop star to watch” by Billboard and was nominated for “Best New Pop Artist” at the iHeartRadio Music Awards, will take the stage on North Avenue right in front of Tech Tower Lawn immediately following Yellow Jacket Alley, Georgia Tech football team’s gameday arrival at Bobby Dodd Stadium at Hyundai Field. Yellow Jacket Alley will begin at 5:30 p.m., ahead of Tech’s 8 p.m. kickoff versus UNC.
Pregame concerts are FREE as part of Helluva Block Party Driven by Hyundai, which has transformed the Georgia Tech football pregame experience by bringing the excitement and pageantry of Tech football to one of the most visible and vibrant areas of campus and the city of Atlanta – North Avenue. A three-block stretch of North Avenue – from Techwood Drive/Centennial Olympic Park Drive to Tech Parkway/Luckie Street – is temporarily closed to traffic on gamedays to accommodate the activities.
Surrounded by some of Georgia Tech’s most iconic locations, including the south entrances to Bobby Dodd Stadium at Hyundai Field and Tech Tower Lawn, the timeline for Saturday’s Helluva Block Party includes:
7 A.M.
All on-campus parking areas open.
2 P.M. (6 HOURS PRIOR TO KICKOFF)
North Avenue closes to traffic from Techwood Drive/Centennial Olympic Park Drive to Tech Parkway/Luckie Street and setup for HBP begins.
2-3 P.M. (5-6 HOURS PRIOR TO KICKOFF)
Access to parking areas along North Avenue will be restricted for approximately one hour due to HBP setup.
4 P.M. (4 HOURS PRIOR TO KICKOFF)
Tailgating at Helluva Block Party begins! Tailgating options include:
- Full-service, turnkey tailgate packages on Tech Tower Lawn and in premium spaces along Yellow Jacket Alley, available for purchase through REVELxp. For more information and to purchase a turnkey tailgate package online, visit revelxp.com/Georgia-Tech.
- A wide variety of food vendors that feature some of the best food and beverage that Atlanta has to offer, including Coca-Cola products and Helluvienna Lager and Ale of an Engineer from New Realm Brewing Co.
Tailgating activities feature fun for the whole family that was previously part of Wreckfest on Callaway Plaza, including interactive games and activities for fans of all ages.
5:30 P.M. (2 ½ HOURS PRIOR TO KICKOFF)
The Yellow Jackets’ arrival to Bobby Dodd Stadium at Hyundai Field – Yellow Jacket Alley – has a new home as a centerpiece of Helluva Block Party. Fans are encouraged to line the way along North Avenue between Cherry Street and Bobby Dodd Stadium’s Gate 1 to give the Jackets a raucous reception as they enter the stadium. The team’s buses arrive at the corner of North Avenue and Cherry Street and the team proceeds east on North Avenue before entering the stadium at Gate 1.
IMMEDIATELY FOLLOWING YELLOW JACKET ALLEY
As soon as the Jackets are inside the stadium, the attention turns to the Helluva Block Party stage for the pregame concert. On Saturday, MAX will entertain and energize fans before turning it over to Georgia Tech Marching Band for their traditional pregame show.
7:30 P.M. (30 MINUTES PRIOR TO KICKOFF)
Helluva Block Party shuts down to allow fans to be in their seats for Georgia Tech’s electrifying pregame activities and toe meets leather!
North Avenue reopens for postgame traffic beginning at the start of the third quarter.
Helluva Block Party is FREE to all fans attending the game. For more information, visit ramblinwreck.com/hbp, and for answers to frequently asked questions, visit ramblinwreck.com/hbp-faqs.
Tickets for Saturday’s homecoming game are on sale now and can be purchased by clicking HERE.
ABOUT MAX
Multiplatinum Warner recording artist MAX has been labeled a “Young Pop God” by GQ, named a “top popstar to watch” by Billboard and was nominated for “Best New Pop Artist” at the iHeartRadio Music Awards.
Since the breakout success of his full-length album Hell’s Kitchen Angel, MAX has garnered more than 3 billion streams and has toured the world multiple times over. He yielded an inescapable smash with “Lights Down Low,” which generated over half a billion streams globally and is certified triple platinum in the US, platinum in Canada and gold in Holland and Australia. It soared on the Billboard Hot 100 chart reaching No. 7 at Top 40 radio, No. 1 on Shazam and No. 1 on the Billboard Pop Radio Airplay chart. As the track took off, MAX delivered seismic renditions of it on The Late Late Show with James Corden, LIVE with Kelly and Ryan, Good Morning America and TRL.
“What people loved about ‘Lights Down Low’ was the story – I’d never been more honest,” said MAX. “I only scratched the surface on Hell’s Kitchen Angel though. I’m taking even more risks on my new album, Colour Vision. I want to be as authentic as possible whether it is about losing people in my life or just who I am as a person.” He followed “Lights Down Low” with his hit single “Love Me Less” (ft. Quinn XCII). The song is certified platinum in the US, reached No. 17 at Top 40 radio and has accumulated over 350 million streams worldwide. He performed it live on Jimmy Kimmel, TODAY, Kelly and Ryan and at the US Open’s Arthur Ashe Kids’ Day.
MAX’s new music continues to dive deeper into spreading a message of being true to who you are, wearing what you want to wear, loving who you want to love and creating safe space where everyone can feel accepted. His sophomore album, Colour Vision, which released in September 2020, includes superstar features by SUGA of BTS, Quinn XCII, Hayley Kiyoko, Chromeo, bbno$, and more. His most recent collaboration with SUGA, “Blueberry Eyes,” has already accumulated over 400 million streams and 49 million YouTube video views since its release.
His third studio album, releasing in Fall 2023, includes the RIAA Gold certified single “Butterflies (feat. Ali Gatie)” which just surpassed 150 million streams and featured performances on Jimmy Kimmel, Live with Kelly and Ryan, and The Bachelorette. The song reached Top 15 at Hot AC Radio, has been #1 on the Viral Charts, Top 5 on Shazam, and Top 10 on Apple. Most recently, MAX’s single “IT’S YOU,” with rising-star artist keshi, just surpassed 100 million streams and has been trending globally on viral charts since its release. MAX’s highly anticipated single “STRINGS” featuring fellow pop stars JVKE and Bazzi, is releasing globally on August 4 with early adds to radio in the US and press outlets already giving critical acclaim.
Alexander-Tharpe Fund
The Alexander-Tharpe Fund is the fundraising arm of Georgia Tech athletics, providing scholarship, operations and facilities support for Georgia Tech’s 400-plus student-athletes. Be a part of developing Georgia Tech’s Everyday Champions and helping the Yellow Jackets compete for championships at the highest levels of college athletics by supporting the Annual Athletic Scholarship Fund, which directly provides scholarships for Georgia Tech student-athletes. To learn more about supporting the Yellow Jackets, visit atfund.org.
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