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Core Power to be Official Protein Drink of Georgia Tech Athletics

Feb. 28, 2017

THE FLATS – Georgia Tech athletics and Core Power announced a partnership on Tuesday that makes Core Power milkshakes the official protein drink of Georgia Tech athletics.

Through the partnership, Core Power’s high-protein milkshakes are available to Georgia Tech student-athletes through the athletics department’s nutrition and strength-and-conditioning programs to aid in recovery following athletic activities.

“We’re proud to announce that Core Power is the official protein drink of Georgia Tech athletics,” deputy director of athletics Mark Rountree said. “It is a natural fit for Georgia Tech to partner with another innovative organization with deep roots in Atlanta. Core Power’s dedication to Georgia Tech directly benefits our student-athletes by providing them a first-class product to assist with recovery after the workouts, practices and competitions that they participate in at the highest level of collegiate athletics.”

Core Power is a product of fairlife, LLC, a health and wellness dairy company that produces and markets premium-quality, value-added, great-tasting milk products — from farmers who share your values — crafted into real food nutrition that provides you with the vitality you need to live a fulfilled life. The Atlanta-based Coca-Cola Company is the distribution partner for the products that fairlife, LLC creates markets and sells, including Core Power, a high-protein milkshake for athletes and fitness enthusiasts.

“We are excited to partner with Georgia Tech — not only is it a top-tier athletic program but has quite a storied academic history as well. We are providing our great tasting, high protein milk shakes for student athletes to use for recovery and will also create a large presence on campus to allow every student to unleash their awesome,” said JJ Betts, VP Marketing for Core Power. “It’s a perfect match for Core Power to partner with a leading research university committed to improving life through science and technology. Georgia Tech mirrors the fairlife spirit to challenge the way things are and make them better.”

For the latest information on the Georgia Tech Yellow Jackets, follow us on Twitter (@GTAthletics), Facebook and Instagram or visit us at For more information on fairlife, LLC and its products, visit, and


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