Sam Edwards is an award-winning creative director with a dynamic background in digital media, marketing and content production. He joined Georgia Tech’s creative and digital strategy department in February 2024 as an assistant director/creative video.
Before arriving on The Flats, Edwards served as the director of women’s basketball social media and creative services at the University of Georgia for two seasons (2022-24). While in Athens, he set the creative vision, led branding efforts and successfully grew the women’s basketball program’s digital audience by 150%.
He transitioned into collegiate athletics at UGA after a stint at the College Football Hall of Fame (2021-22), where he held a manager role in video content and marketing. While with the Hall of Fame, Edwards served on a team tasked with elevating the organization’s brand through compelling video content and marketing initiatives.
Edwards got his start in athletics as a content producer and editor with the Memphis Grizzlies. During his five-year tenure (2017-21) with the NBA franchise, Edwards help enhance the Grizzlies’ digital presence across multiple platforms including television, podcasts, radio and social media. He also served as the sole contributor and producer of the Grizzlies’ video content for E-Sports.
Additional stops for Edwards include Nexstar Broadcasting Group. In 2015, Edwards was a key factor in the project production that won the Nashville/Midsouth Emmy Award for Best Commercial Campaign for the Pinnacle Group. He also was part of four additional nominations that year.
Edwards is a 2015 graduate from Middle Tennessee State University with a bachelor of arts in mass communications.
