On July 1, 2021, the NCAA began to allow student-athletes to earn compensation from use of their name, image and likeness (NIL). This opened the door for student-athletes to pursue opportunities for compensation for activities like signing autographs, personal appearances, social media promotion, camps, private lessons, licensed items and more with individuals or companies.
Current or prospective student-athletes may not receive compensation which is contingent on enrolling at or continuing enrollment at Georgia Tech. Also, compensation cannot be tied to specific athletic performance or achievement.
A proud partner of Georgia Tech Athletics, The Tech Way connects fans with unique experiences and benefits through monthly and annual memberships. Additionally, The Tech Way connects business owners to a cost-savings program that supports our Yellow Jackets. To sign up or learn more, visit thetechway.com or email John Hadley at jp@thelinku.com.
You can also support your favorite Yellow Jackets by purchasing licensed Georgia Tech apparel that features their name and number. Student-athletes are compensated through a licensing model similar to professional sports leagues.
Links to official NIL retailers:
If your business is interested in engaging with Yellow Jacket student-athletes an official partner of Georgia Tech Athletes, please contact JP Dardenne at jpdardenne@legends.net
If you have questions on how to support NIL activities for Georgia Tech student-athletes, please contact Simit Shah at sshah@athletics.gatech.edu.
