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Georgia Tech Unveils Local NIL Marketplace Powered by Icon Source

THE FLATS – Georgia Tech athletics has announced the launch of Icon Suite, an innovative name, image, and likeness tool from Icon Source, a leading digital marketplace connecting brands and athletes for endorsements and partnerships. Icon Suite will be available to all Georgia Tech student-athletes and will continue to position Tech athletics at the forefront of NIL opportunities, providing a seamless, compliant system for connecting brands, ​​alumni and other interested parties with student-athletes for NIL deals. 

For additional details on Georgia Tech’s new local exchange application, click here.

The Icon Suite local exchange application software will greatly enhance the NIL experience for those involved in the Georgia Tech ecosystem. The software will connect local companies with student-athletes through a custom Georgia Tech marketplace, simultaneously simplifying the NIL administrative processes for Yellow Jacket athletics administrators tied to deal disclosure and compliance. Interested businesses and Georgia Tech supporters will be able to readily identify and engage with potential student-athlete partners through this compliant marketplace software.

“We’re proud and excited to partner with Icon Source,” said Todd Stansbury, Georgia Tech director of athletics. “Georgia Tech student-athletes have proven to be highly sought-after and valued in the NIL space. Our partnership with Icon Sports gives our student-athletes another avenue to maximize their NIL opportunities.” 

Icon Suite is a full-service system that makes it easy for athletes to disclose NIL deals through the student login and allows compliance officers to access contracts and review analytics across demographic breakdowns and other key metrics in the compliance section. The Georgia Tech-branded gateway also services local businesses and alumni through the platform by providing access to athletes, as well as guidance, education and facilitation of the athlete sponsorship process supported by Icon Source.

“This partnership with Icon Source ensures that Georgia Tech student-athletes will have expanded access to a wide array of opportunities with local and national companies,” said Simit Shah, Georgia Tech assistant athletics director for special projects. “The additional educational resources are also an asset for our student-athletes as they navigate the evolving landscape of name, image and likeness.”

“Icon Source is thrilled to partner with Georgia Tech and provide the Icon Suite for all Yellow Jacket student-athletes and the Georgia Tech athletic department. As one of the premier academic institutions in the country, along with a rich history of athletic achievement and an amazing alumni base – we are excited to bring businesses and student-athletes together to capitalize in this new NIL era,” said Pace Stead, Icon Source COO.

Icon Source has an established history of facilitating deals for professional and college athletes, handling all the administrative aspects of name, image and likeness deal-making including contracts, tax documentation and payment services to ensure successful connections for both brands and athletes.

“Icon Source exists to connect athletes and brands, and our new Icon Suite software takes that a step further on the collegiate level, removing the heavy lifting for those involved in student-athlete and local business partnerships,” said Chase Garrett, founder, and CEO of Icon Source. “From finding relevant student-athletes for an event or promotion to handling contracts, 1099’s and payment services, Icon Suite alleviates the administrative duties and offers assistance along the way to ensure successful connections.”

About Icon Source

Icon Source is a digital marketplace that brings agents, athletes, and brands together. The Denver-based company is the only platform that provides brands of all sizes direct communication with agents or the athletes themselves, eliminating unnecessary intermediate steps to engage with potential professional or collegiate partners. Its proprietary AI technology pairs athletes and brands based on social audience demographics. For additional information and to create a free account, visit

About Georgia Tech Athletics

With 400-plus student-athletes across 17 varsity sports, Georgia Tech competes at the highest level of intercollegiate athletics as a member of NCAA Division I and the Atlantic Coast Conference (ACC), while also developing young people who will change the world. Georgia Tech has long been a leader in innovation in college athletics with the NCAA CHAMPS/Life Skills Program (known as the Total Person Program at GT), commitments to athletics scholarships until student-athletes graduate, and the use of virtual reality in recruiting among the many concepts that originated on The Flats. The Yellow Jackets have won five national championships during their illustrious history (four in football – 1917, 1928, 1952, and 1990; one in women’s tennis – 2007), appeared in two Final Fours in men’s basketball (1990 and 2004) and three College World Series in baseball (1994, 2002 and 2006). Combining world-class education with top-notch athletics, Georgia Tech has produced 86 Academic All-Americans. For more on Georgia Tech athletics, visit


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