Director of Athletics
Director of Athletics
Todd Stansbury, a Georgia Tech alumnus and football letterwinner, was introduced as the Institute’s ninth director of athletics on Sept. 22, 2016.
In just his second full year as the A.D. at his alma mater, he oversaw one of Georgia Tech athletics’ most successful all-around years in recent memory in 2018-19.
Among the accomplishments in ‘18-19:
• Georgia Tech leaped 55 spots in the final Learfield IMG Directors’ Cup standings, from No. 121 in 2017-18 to No. 66 in 2018-19, Tech’s highest finish in the national all-sports standings since 2010-11;
• nine teams — football, men’s cross country, women’s cross country, men’s swimming and diving, women’s indoor track and field, women’s outdoor track and field, women’s tennis, golf and baseball — earned Directors’ Cup points for the Yellow Jackets based on NCAA postseason qualification and performance, the most GT teams to earn Directors’ Cup points since 2009-10;
• in the latest Academic Progress Rate (APR) data released by the NCAA, Tech was the only institution from a Power Five conference that had a multiyear APR higher than the national average in every sport;
• Georgia Tech’s NCAA Graduation Success Rate (GSR) came in at 89 percent, the highest mark in school history for the sixth-straight year;
• GT athletics’ Jackets Without Borders international service program won the prestigious ACC Game Changers award for community service;
• buoyed by contributions to Athletics Initiative 2020, a $125 million fundraising initiative introduced by Stansbury in June 2018 (see below for more details), Tech athletics enjoyed a record-breaking fundraising year with more than $50 million in donations.
Stansbury began setting the stage for these accomplishments as soon as he officially arrived back on The Flats on Nov. 28, 2016. In the first months of his tenure as athletics director, he identified four strategic priorities for Georgia Tech athletics — to define the GT athletics brand, to establish an internal culture, to align the internal structure and to generate new revenue. He has addressed those priorities through a slew of initiatives and accomplishments. Highlights include:
• a significant revenue lift, which can be traced in large part to an innovative overhaul of sales operations that focused on integrating fundraising and ticket sales efforts;
• the establishment of a partnership with adidas to serve as the official apparel provider of Georgia Tech athletics, which was announced on Aug. 22, 2017 and went into affect on July 1, 2018;
• significant facilities upgrades, including a new $4.5 million football locker room, a $1.2 million investment in new videoboards at several competition venues (baseball, softball, volleyball and tennis, as well as Bobby Dodd Stadium’s Callaway Plaza) and a refresh of the student-athletes’ nutrition center and training table;
• a re-emphasis on Georgia Tech athletics iconic Total Person Program, with investments for additional staff and programming for student-athletes, including the department’s first three Jackets Without Borders service trips to Costa Rica (2017) and Puerto Rico (2018 and 2019);
• a comprehensive brand refinement that included defining Georgia Tech athletics’ official colors, Tech’s first-ever athletics wordmark and a simplification of the iconic interlocking GT logo;
• the creation of Georgia Tech’s “Gold Code,” which outlines the department’s core values, brand differentiators, vision, mission and the Everyday Champions formula — Winning + The Institute + Total Person Program = Everyday Champions;
• the establishment of two new offices within the athletics department — the office of brand and ideation, which works to identify and tell the story of the Yellow Jackets’ brand, and the office of innovation, which oversees Georgia Tech’s efforts to build on its status as college athletics’ leader in innovation, particularly through collaboration and partnerships with the Institute and innovation hubs throughout Atlanta.
In June 2018, Stansbury unveiled the most significant undertaking of his tenure as Georgia Tech’s A.D. — Athletics Initiative 2020. AI 2020 aims to raise $125 million for athletics facilities, endowments and operations by Dec. 31, 2020 with three priorities in mind — recruiting (putting GT in position to attract the special type of student-athlete that can excel both athletically and academically at Tech), building a better student-athlete (equipping them with the tools they need to excel in their sport, while also developing each as a Total Person that succeeds in academics and life) and winning (being true to the great tradition of excellence at Georgia Tech by competing for ACC and national championships).
The crown jewel of AI 2020 is a $70 million renovation of Georgia Tech’s Edge Center. The new Edge Center will serve as a sleek and innovative home base for Georgia Tech athletics’ teams and administration, a one-stop shop for key student-athlete services, an anchor for recruiting efforts and a showcase for the Institute’s commitment to student-athlete success and fan engagement.
In the first year since the public unveil, Georgia Tech raised more than $90 million towards AI 2020’s $125 million goal.
A native of Oakville, Ontario, Stansbury was initially drawn to Georgia Tech when he befriended several Tech football student-athletes while on a family vacation in Florida as a youngster. The student-athletes invited Stansbury and his family to attend a practice on their way back through Atlanta . They accepted and, after visiting campus, Stansbury was determined to attend and play football at Tech.
Several years later, he was offered and accepted a football scholarship to attend Tech. He enrolled in 1980 and played linebacker and special teams for the Yellow Jackets under head coach Bill Curry. He went on to be selected in the third round of the Canadian Football League draft by the Saskatchewan Roughriders in 1984 but after a brief CFL career, returned to Atlanta to begin a banking career.
In 1988, he left banking and returned to The Flats to become an academic advisor for Georgia Tech’s football program. In 1991, he was promoted to assistant athletics director for academics by legendary A.D. Homer Rice.
After leaving Tech in 1995, Stansbury’s career included stops at Houston (associate A.D. – 1997-2000) and Oregon State (executive associate A.D. – 2003-12), as well as three stints as an athletics director at East Tennessee State (2000-03), UCF (2012-15) and Oregon State (2015-16).
Stansbury and his wife, Karen, who were married inside Georgia Tech’s Arthur B. Edge Intercollegiate Athletics Center, reside in Atlanta. After they were married in 1995, the couple traveled the world for 18 months before returning to the United States.
THE STANSBURY FILE
Birthdate: April 19, 1961
Hometown: Oakville, Ontario
Education: Georgia Tech, 1984 (B.S, industrial management); Georgia State, 1993 (M.S., sports administration)
1986-87: Credit manager, Citizens & Southern Bank
1988-95: Academic advisor for football/assistant athletics director for academics, Georgia Tech
1995-96: International coordinator, Institute for International Sport
1996-97: Manager of internet business services, Southern Network Services
1997-2000: Associate athletics director/adjunct professor, Houston
2000-03: Director of athletics, East Tennessee State
2003-12: Executive associate athletics director, Oregon State
2012-15: Vice president/director of athletics, UCF
2015-16: Director of athletics, Oregon State
2016-present: Director of athletics, Georgia Tech