YELLOW JACKET FANS SCORE TOUCHDOWN WITH INTEGRATED WIRELESS PROGRAM FROM AT&T

Sept. 10, 2008

ATLANTA — Want a game-day reminder or a free ticket offer from your favorite team? AT&T Inc. (NYSE:T) and Georgia Tech today announced the launch of an integrated wireless and texting program to keep Yellow Jacket fans further connected to their favorite Georgia Tech sports teams whether they’re at the game or on the go.

Beginning today, fans can text GTech to 72645 to receive text alerts with game day reminders and the latest team statistics, updates and news for Georgia Tech football, basketball, volleyball, tennis and several other sports. The alerts will also direct consumers to a Georgia Tech-specific portal where they can find information and content from their favorite team. Standard text message rates apply.

During football season, fans can also text GT1, GT2 or GT3 to vote for their favorite Yellow Jackets play of the game. The winning play will be announced at the end of each football game. Fans can vote by participating in the program and opting in to receive text alerts.

“This is a great opportunity for Yellow Jacket fans to really get in the action and receive all the team news and information they could want,” said Wayne Hogan, Associate Athletic Director. “This wireless program allows us to connect with our fans in new and unique ways – whether they’re in the stands or sitting at home in front of their big-screen TV.”

“We’re thrilled to give Yellow Jacket fans more ways to stay connected to their favorite team,” said Tim McGhee, Director, AT&T Corporate Sponsorships. “This is a great way to showcase AT&T mobile technology and our support for Georgia Tech athletics.”

Georgia Tech is one of 22 collegiate athletic programs nationwide to participate in AT&T’s integrated wireless and texting program, which is one the largest wireless collegiate programs of its kind. It’s also one of the first wireless programs to enable collegiate sports teams to use texting to deliver in-game activities, news alerts and content to wireless handsets, enhancing the fan experience and allowing teams to connect more effectively with their fans across the country.

The integrated wireless and texting program is an important part of AT&T’s mission to connect people with their world, everywhere they live and work, and do it better than anyone else.

Click here to sign up now!

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