NFL Veteran Tapped as Newest Georgia Tech Deputy AD

Sept. 3, 2014

THE FLATS – Former NCAA student-athlete and NFL veteran Brett Daniels has been named as Georgia Tech’s newest Deputy Director of Athletics, announced Wednesday by AD Mike Bobinski.

Daniels comes to The Flats after spending 25 years with the Dallas Cowboys organization in a variety of roles. During his tenure with the Cowboys, Daniels served as a Public Relations Assistant (1990-93), Public Relations Assistant Director (1993-2001), Director of Corporate Communications (2002-2007), Senior Director of Corporate Communications & Client Services (2007-10), Senior Director of Corporate Communications & Strategic Event Planning (2010-2012), and most recently as Senior Director of Corporate Communications & Brand Management.

“I am excited to be joining Mike Bobinski and the rest of the outstanding team at Georgia Tech,” said Daniels.  “Being involved in college and professional sports my entire career, I can truly appreciate the history and tradition that is Yellow Jackets’ athletics, and I look forward to being a part of its future.  

“My goal will be to continue doing the great work that has made the student-athletes at Georgia Tech champions both on the field and in the classroom,” said Daniels.

In his most recent role with the Cowboys, he developed and implemented brand standards across the entire Cowboys organization, while also planning and managing the Cowboys Branding & Corporate Sponsorships integration. He was also in charge of design and implementation for both interior and exterior spaces at AT&T Stadium and has played a key role in the administration of numerous major events, including the Super Bowl, NBA All-Star Game, and neutral site college football games.

Earlier this year, Daniels served as the Co-Executive Director of the North Texas Host Committee for the 2014 NCAA Final Four. He was responsible for all facets of bid development, presentations and coordination of sites visits, and also handled management and operations for the Final Four on behalf of the North Texas Host Committee.

“Brett brings nearly three decades of external communications and management experience to Georgia Tech Athletics,” Bobinski said. “He has been a key member of a progressive and successful organization with the Dallas Cowboys and will add depth and a results-oriented perspective to our leadership team at Georgia Tech.”

A native of Oklahoma City, Okla., he was a four-year letterwinner in track and cross country at SMU. He graduated cum laude in 1989 with a bachelor’s degree in television & radio broadcasting and a minor in business administration. He later earned his MBA from SMU in 2000.

He and his wife, Carla, who is a native of Atlanta, have two sons – Mason (12) and Alden (8).

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