Georgia Tech Athletics releases new free mobile app.

Dec. 17, 2009

ATLANTA – Marking its first foray into the mobile arena, the Georgia Tech Athletic Association today released a free mobile app featuring football and men’s and women’s basketball. Produced in-house by Georgia Tech’s sports information and marketing staff using Whoop’s web-based Creative Studio (www.whoop.com), Georgia Tech’s rich media mobile app is designed to work on many different mobile phones, offering up-to-the-minute live updates of games, news feeds, team and player statistics, schedules, audio and video highlights, and links to ticket sales. There is also a direct link to Athletic Director Dan Radakovich’s “The Good Word”.

“Like many college athletic departments, Georgia Tech has been bombarded with pitches from mobile web site builders and iPhone app developers,” said Wayne Hogan, associate athletic director for public relations. “Because of its limitations, a mobile web site wasn’t our first priority and building just an iPhone app didn’t make sense strategically because it would have excluded many of our students, alumni, fans and media who carry other mobile devices, like Blackberry or Windows Mobile phones. So when we saw Whoop’s do-it-yourself mobile platform in action, which lets us build and control our own mobile channel and reach all different types of phones, we jumped at the opportunity.”

“As one of the world’s premier institutes of higher learning and a perennial sports leader in the ACC with rabidly passionate football and basketball fans, Georgia Tech is an ideal client for us,” said Jeff Wilson, EVP of sales and marketing of Whoop. “With this new mobile app, Tech fans will be able to stay engaged with their teams wherever and whenever they want. It’s like having their own personal college sports channel on their mobile phone.”

Georgia Tech’s mobile app was built in the Whoop Creative Studio, a web-based platform that’s as easy to use as PowerPoint. In opening up mobile app creation to non-developers, Whoop makes it simple for schools, companies, agencies and organizations to produce and publish their own mobile channels, quickly and affordably.

To download the Georgia Tech mobile app, text the word “Jackets” to 53000 and follow the instructions. Standard messaging rates apply.

About Whoop. The world’s first Software as a Service (SaaS) company dedicated to cross platform mobile apps and channels, Whoop empowers any organization to produce and publish multi-media mobile apps over any wireless network to virtually any mobile device. Significantly disruptive to today’s mobile ecosystem of native app SDKs, pricey developers and distinct app stores, Whoop’s unique “create-once, publish-everywhere” SaaS studio environment gives enterprises complete, unfettered mobile channel control, reduces app production costs by up to 90%, exponentially expands app production and discoverability, and substantially enhances end user mobile engagements. For more information, call +1-877-88Whoop or visit www.whoop.com.

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